New Balluff brand image

Open, modern, and future-oriented

Neuhausen a. d. F.: Steady progress in the interests of the customer – that is the claim of the family-run company Balluff. The new brand images, as well as the modified slogan, highlight this alignment both in a visual and communicative manner.

With the experience of four generations, the family-run company develops future-oriented sensor solutions, network and identification systems, and as an enabler for Industry 4.0 is much more than just a sensor manufacturer. The new mission statement takes account of this growth: "sensors worldwide" now becomes "innovating automation".

"Our new image follows this claim precisely. With the introduction of the new brand image, we are showing both internally and externally that Balluff also continues to develop its company profile", explains Managing Director Florian Hermle. As a partner, we want to accompany our customers with innovative solutions and drive progress in their automation. We have been successfully taking this path for some time already. As a family-run company traditional values such as sustainability and quality are important to us. Always with the aim of guaranteeing our customers worldwide an optimal degree of application assistance and service. Continuity and future developments are assured through values such as openness and progress."

The modern, dynamic, and clearly structured brand image systematically reflects the corporate values.

For instance, the core values openness, commitment, and progress really come to life and are expressed in the design elements.

In the tradition of Balluff huge importance is attached to the values of sustainability, reliability, and quality. The Balluff logo therefore remains constant in its basic values and open to the future.

The slogan "innovating automation" is always associated with products and solutions by a line and full stop, and once again highlights the importance of partnership for Balluff.




About the company Balluff

Founded in 1921 in Neuhausen a. d. F., Balluff employees 3,000 people worldwide and represents innovative technology, quality, and maximum customer orientation. As a leading provider for industrial automation, the family-run company offers a full range of high-quality sensors, system- and customer-specific solutions. In 2015 sales for Balluff GmbH were around € 366 million. In addition to the central headquarters in Neuhausen in the Filder region, Balluff has production and development sites around the world, as well as 68 international subsidiaries and representative offices. This guarantees that customers have fast availability of the products, high application assistance, and perfect service directly on-site – worldwide.